A decade ago, a large part of America’s outdoor sports market was dominated by the NFL and NBA.
Now, the sport is increasingly a part of the mainstream landscape.
The NFL has seen a major growth rate of around 50% over the past decade, and NBA revenues are estimated to hit $4 billion this year.
The sports-entertainment industry is now expected to generate $9 billion in revenue this year, and the NFL will continue to generate revenue well into the 2020s.
The NBA’s growth rate in recent years has been faster than that of the NFL, but the league’s revenues have increased faster than the NFL’s.
What’s more, NBA games now account for nearly 70% of the country’s TV viewing, according to a new report from the Entertainment Software Association (ESA).
According to ESA, the NBA is the second-most-watched sports league on television, behind only the NFL.
“We expect that NBA revenue growth will continue as NBA fans watch more of its games and the league continues to add more content and more events,” the ESA said in its report.
The growth of the NBA has been driven in large part by a surge in popularity among younger viewers, and by the success of live streaming services such as NBA Live, NBA Live Mobile, NBA Now, and NBATV.
The ESA also said that there has been a significant jump in viewership and advertising revenue for the NBA over the last decade, particularly from online video providers like Hulu and YouTube.
In the first quarter of 2017, NBA revenue reached $4.5 billion, up from $2.5 million in the first nine months of 2017.
The increase in NBA revenues was primarily driven by the NBA’s increased use of live broadcasts of games, and a rise in NBA Live mobile viewing.
According to the ESA, “NBA Live viewership on mobile devices grew by 56% in Q1 2017 compared to Q1 2016, which represents an additional 2.1 million people accessing NBA Live on mobile device over the same period of time.”
The NBA has also been growing its TV deals in recent months.
The league has signed new TV deals with ABC, NBC, Fox, ESPN, TNT, and TBS, and it has added to its streaming service for the first time in 2017.
This includes NBA Now streaming on Verizon’s DirecTV Now platform.
The new live streaming service will provide live streaming of NBA games and other events on its platforms.
ESPN and TNT have also recently signed new rights deals with ESPN, and Turner Sports has signed an agreement with TBS.
The total value of NBA Live streaming will reach $8 billion by the end of 2019.
ESPN’s NBA Live now has more than 12 million subscribers, according the ESA.
“As NBA content continues to be made available on a number of new platforms and platforms continue to gain traction, the value of ESPN’s and TNT’s existing television deals will continue their upward trajectory and the value for both networks will continue its trajectory of upward trajectory,” the group said.
According the ESA’s figures, ESPN has a total value for its cable TV rights at $3.2 billion, TNT at $2 billion and Fox at $1.8 billion.
All told, the ESPN/TNT/Fox TV deal is worth $7 billion, while the NBA TV deal alone is worth a whopping $14.4 billion.
The numbers also show that the NBA and the NBA Players Association are the most valuable companies in sports, with total value at $6.4 trillion.
That includes the value generated by the value-added rights for each team, which is valued at $100 million to $300 million per team, according ESPN.
As ESPN and the NBATC continue to make strides in the arena, NBA and NBAC’s overall total value will continue climbing.