In a way, the sport’s big event has given it a new lease of life.
There are new challenges, new opportunities, new fans and a new brand.
And that’s a good thing.
“We are seeing more people go out and play the sport,” said Peter Davenport, president of the International Outdoors Council, a trade group that represents more than 50,000 outdoor equipment manufacturers.
“The people who are coming into the industry now are more motivated to get into the sport, and it’s also a good place for young people to get their foot in the door.”
The IOC has announced plans to award the 2020 Games to the host country, which is expected to be host country of the 2024 Games.
The United States, with more than 200,000 registered athletes, is expected by the IOC to make up the majority of the teams, and the U.K. will also be represented.
Davenport said the IOC is looking for countries that have “a strong reputation in the outdoor sports and culture” to host the games.
The IOC, with its new membership, has already announced it will host the 2020 Summer Games in Tokyo.
But it has not revealed what the venues will look like or how much the Games will cost.
The IOC will also host the 2022 Winter Olympics in Pyeongchang, South Korea, and 2024 Summer Games will be held in the same city.
For now, the IOC says it will award the games to the country with the best track record in outdoor sports.
“That’s what we are focusing on,” Davenports said.
“So if we can make sure that we do have a great record in the sport and also the country that has been most successful in the sports over the last 15 years, then that’s what I think the IOC will award.”